Why do exotic cars use Alcantara?

Alright I'm a huge car fanatic, but I've never been able to figure this out. Maybach, Lamborghini... you name it, a ton of exotic car companies use Alcantara for their upholstery. But why would they use this material instead of suede? Alcantara is much more prone to wear than Suede, so I just don't understand why they use this fabric... any thoughts???